ForestAgriGreenNudge
ForestAgriGreenNudge
Promote Sustainable Practices
2BForest participates in the ForestAgriGreenNudge project, which aims to implement and evaluate behavioral environmental interventions known as "Green Nudges." These small nudges encourage the adoption of more sustainable choices in the agriculture and forestry sectors. The approach is supported by concepts from behavioral science and aims to encourage more responsible and eco-friendly practices among farmers, foresters, and other supply chain stakeholders.
Small nudges make a difference in adopting sustainable practices.
Behavior Analysis and Strategy Development
ForestAgriGreenNudge analyzes behavioral factors that influence the decisions of agricultural and forestry professionals. Tools are also developed to help refine decision-making processes as part of a strategy aimed at promoting and establishing lasting change.
ForestAgriGreenNudge seeks to:
- Practical solutions that facilitate more environmentally friendly practices
- For a greener future
ForestAgriGreenNudge
Work Packages (WPs)
WP1 - Project Management and Coordination
It ensures overall project management, ensuring effective communication between all partners, including the European Commission, and coordinating administrative, strategic, and financial aspects. This package is essential to ensuring the success of all ForestAgriGreenNudge activities.
WP2 - Analysis of Existing Green Nudges Initiatives
Current Green Nudge practices in Europe are the focus of this study, with the creation of a resource library and a framework for integrating these nudges into agricultural and forestry initiatives. The first Pan-European Green Nudges conference will also be organized in this context.
WP3 - Decision Factors and Nudge Development
WP4 - The Role of the Value Chain in Promoting Sustainability
This package will document the attitudes of consumers, retailers, and wholesalers toward sustainable practices and green products. The idea is to engage the entire value chain to support the transition to more sustainable agriculture and forestry.
WP5 - Policy Development and Stakeholder Engagement
WP6 - Communication and Dissemination of Results
Objectives
Promote behavioral changes to make the agriculture and forestry sectors more sustainable.
Understand the factors that impede the adoption of sustainable practices and develop solutions.
Create the “iNUDGE Academy” to support sustainable policy decisions and practices.
Engage policymakers and other key stakeholders to find the most effective solutions.
Disseminate best practices and encourage debate on Green Nudges.
Maximize project impact with targeted communication events and actions.
Project website
Project funded by the European Union (HORIZON Innovation Actions 2023, under grant agreement no. 101133987).
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